WELCOME TO MY PORTFOLIO

Hi, I'm Duke

Hi,
I'm Duke

currently

Design Manager & Marketing Lead ＠ DIGIHUA

Design Manager & Marketing Lead
＠ DIGIHUA

previous roles

Co-founder ＠ THISWAY
Product Owner @ JIBAO
Senior UIUX Designer @ MSI
Content Designer @ DIGIWIN

I bridge user needs, product reality,
and business impact.

Currently specializing in the digital transformation of manufacturing, I distilling intricate industrial workflows into streamlined, high-performance user experiences. From operational scenarios to device applications, every project is a testament to a profound understanding of user behavior and industry pain points.

Explore how I leveraging intuitive interfaces and instantaneous feedback to significantly reduce overhead and boost production efficiency.

CONTACT ME

Works

digihua design system

Beyond internal efficiency and cost savings, our design system unifies the merged Digihua to drive critical client renewals.

designops

0-1

B2b

Read

SMArt Manufacturing excution system

Using step-by-step guided design to resolve technical debt, boost consultant efficiency, and empower global users.

PAD

1-N

B2b

Read

ECONOMIC MANUFACTURING EXECUTION SYStem

Scaling large systems down to mobile to help clients launch and manage factories in Southeast Asia with minimum cost and effort.

Mobile

0-1

B2b

Read

OSD Remote App

In esports, every single-second move determines victory. I specialize in stripping away execution lag to make every reaction instant.

MOBILE

1-n

B2C

Read

VIEW ALL WORKS

BLOG

What the Google UX Design Course Doesn’t Teach You About the Real Industry

Why My Next Step in Design Wasn't a PM Move.

How Designers Stay Goal-Focused In Different Orgernation

The OGSM Trap：Why a Perfect Plan Resulted in a Failed Product.

What the Google UX Design Course Doesn’t Teach You About the Real Industry

Why My Next Step in Design Wasn't a PM Move.

How Designers Stay Goal-Focused In Different Orgernation

The OGSM Trap：Why a Perfect Plan Resulted in a Failed Product.

I worked with

During my tenure as General Manager of the Product Division, Duke led the UX strategy and UI design for our Smart Factory software suite as Head of User Experience Design. His work was highly recognized by both internal teams and end users, and played a key role in the successful product launch and adoption. With strong design expertise, excellent execution and communication skills, and a sharp understanding of requirements, Duke consistently balances analytical thinking with human-centered design. He is a highly reliable design leader whom I strongly recommend.
TED SU
@digihua
GM of Product division
During my time working with Duke, I experienced his strong leadership and execution within the team. He fostered an open and inclusive design culture, encouraging free idea-sharing and driving creativity through discussion. Duke managed projects with great care, flexibly aligning tasks with team capacity, expertise, and timelines while promoting collaboration and mutual support. He also actively shared industry insights beyond daily work, creating a positive, learning-oriented team environment. Duke is a highly reliable partner and a leader from whom one can truly learn.
Vicky Chang
@digihua
Product Designer
When I served as BPM Product Manager at Digiwin, Duke was tasked with redesigning the UI/UX of the BPM system. Although reference designs were initially provided, we ultimately adopted Duke's proposal based on his professional insight and clear rationale. This decision helped us break away from legacy thinking and deliver a completely renewed user experience. Having worked with Duke for nine years, I have consistently valued his strong UI/UX expertise, sharp sensitivity to design trends, and ability to collaborate closely with teams to deliver effective solutions.
KAHN
@Catfish-tech
CEO
I have worked with Duke for nearly 20 years and witnessed his growth from a highly talented designer into a leader with both deep expertise and real influence. From our early collaboration at I-mps, Duke demonstrated sharp design intuition and the ability to quickly identify what truly mattered, consistently delivering innovative solutions. What I admire most, however, is his continuous pursuit of excellence, and elevating his work beyond aesthetics to create real business value and meaningful user experiences.
arthur chang
@axiom
CEO
Enterprise software design differs fundamentally from consumer design. Real user needs cannot be captured through assumptions alone, they require direct field observation and professional interviews to form a complete picture. Duke bridges the gap between user ideals and real-world constraints with strong execution, communication, and persuasion skills, shaping software solutions that align both user needs and the company's vision. His willingness to share expertise consistently elevates cross-disciplinary understanding across the team.
Kerry
@digihua
Senior Consultant
Through our collaboration, it was clear that Duke excels in UI/UX design, consistently creating user-centered solutions that are both impactful and refined. Beyond design, Duke effectively drives projects forward while coordinating across product, engineering, and business teams. transforming design from visual output into fully realized, user-ready solutions. His expertise and leadership significantly accelerated solution planning, product design, and market execution for our semiconductor business unit.
Dennis wu
@digihua
GM of Semiconductor Business Unit
As an industrial software consultant, balancing user needs with product and technical constraints is rarely easy. Working with Duke, however, complex projects moved forward smoothly thanks to his strong design aesthetics, solid product expertise, and approachable communication style. Duke also demonstrates exceptional learning agility in unfamiliar domains, quickly reducing communication overhead while maintaining a high level of attention to detail.
Chung-Chun Wang
@digihua
Consulting Manager

During my tenure as General Manager of the Product Division, Duke led the UX strategy and UI design for our Smart Factory software suite as Head of User Experience Design. His work was highly recognized by both internal teams and end users, and played a key role in the successful product launch and adoption. With strong design expertise, excellent execution and communication skills, and a sharp understanding of requirements, Duke consistently balances analytical thinking with human-centered design. He is a highly reliable design leader whom I strongly recommend.
TED SU
@digihua
GM of Product division
During my time working with Duke, I experienced his strong leadership and execution within the team. He fostered an open and inclusive design culture, encouraging free idea-sharing and driving creativity through discussion. Duke managed projects with great care, flexibly aligning tasks with team capacity, expertise, and timelines while promoting collaboration and mutual support. He also actively shared industry insights beyond daily work, creating a positive, learning-oriented team environment. Duke is a highly reliable partner and a leader from whom one can truly learn.
Vicky Chang
@digihua
Product Designer
When I served as BPM Product Manager at Digiwin, Duke was tasked with redesigning the UI/UX of the BPM system. Although reference designs were initially provided, we ultimately adopted Duke's proposal based on his professional insight and clear rationale. This decision helped us break away from legacy thinking and deliver a completely renewed user experience. Having worked with Duke for nine years, I have consistently valued his strong UI/UX expertise, sharp sensitivity to design trends, and ability to collaborate closely with teams to deliver effective solutions.
KAHN
@Catfish-tech
CEO
I have worked with Duke for nearly 20 years and witnessed his growth from a highly talented designer into a leader with both deep expertise and real influence. From our early collaboration at I-mps, Duke demonstrated sharp design intuition and the ability to quickly identify what truly mattered, consistently delivering innovative solutions. What I admire most, however, is his continuous pursuit of excellence, and elevating his work beyond aesthetics to create real business value and meaningful user experiences.
arthur chang
@axiom
CEO
Enterprise software design differs fundamentally from consumer design. Real user needs cannot be captured through assumptions alone, they require direct field observation and professional interviews to form a complete picture. Duke bridges the gap between user ideals and real-world constraints with strong execution, communication, and persuasion skills, shaping software solutions that align both user needs and the company's vision. His willingness to share expertise consistently elevates cross-disciplinary understanding across the team.
Kerry
@digihua
Senior Consultant
Through our collaboration, it was clear that Duke excels in UI/UX design, consistently creating user-centered solutions that are both impactful and refined. Beyond design, Duke effectively drives projects forward while coordinating across product, engineering, and business teams. transforming design from visual output into fully realized, user-ready solutions. His expertise and leadership significantly accelerated solution planning, product design, and market execution for our semiconductor business unit.
Dennis wu
@digihua
GM of Semiconductor Business Unit
As an industrial software consultant, balancing user needs with product and technical constraints is rarely easy. Working with Duke, however, complex projects moved forward smoothly thanks to his strong design aesthetics, solid product expertise, and approachable communication style. Duke also demonstrates exceptional learning agility in unfamiliar domains, quickly reducing communication overhead while maintaining a high level of attention to detail.
Chung-Chun Wang
@digihua
Consulting Manager

WELCOME TO MY PORTFOLIO

Hi, I'm Duke

Hi, I'm Duke

Hi,I'm Duke

currently

Design Manager & Marketing Lead ＠ DIGIHUA

Design Manager & Marketing Lead ＠ DIGIHUA

previous roles

Co-founder ＠ THISWAYProduct Owner @ JIBAOSenior UIUX Designer @ MSIContent Designer @ DIGIWIN

I bridge user needs, product reality, and business impact.

I bridge user needs, product reality, and business impact.

Works

Works

digihua design system

designops

0-1

B2b

SMArt Manufacturing excution system

PAD

1-N

B2b

ECONOMIC MANUFACTURING EXECUTION SYStem

Mobile

0-1

B2b

OSD Remote App

MOBILE

1-n

B2C

BLOG

BLOG

What the Google UX Design Course Doesn’t Teach You About the Real Industry

Why My Next Step in Design Wasn't a PM Move.

How Designers Stay Goal-Focused In Different Orgernation

The OGSM Trap：Why a Perfect Plan Resulted in a Failed Product.

What the Google UX Design Course Doesn’t Teach You About the Real Industry

Why My Next Step in Design Wasn't a PM Move.

How Designers Stay Goal-Focused In Different Orgernation

The OGSM Trap：Why a Perfect Plan Resulted in a Failed Product.

I worked with

I worked with

Let's make thing simpler through design

Let's make thing simpler through design

Hi,
I'm Duke

Design Manager & Marketing Lead
＠ DIGIHUA

Co-founder ＠ THISWAY
Product Owner @ JIBAO
Senior UIUX Designer @ MSI
Content Designer @ DIGIWIN

I bridge user needs, product reality,
and business impact.

I bridge user needs, product reality,
and business impact.

Let's make thing simpler
through design

Let's make thing simpler
through design