Hi, I'm Duke

Hi,
I'm Duke

Hi, I'm Duke

Design

Design

marketing

marketing

As a Leader Marketing at Digihua since 2025, I leverage a decade of design and management expertise to drive products from conception to market, successfully closing the business loop. I specialize in connecting unspoken needs, motivations, and pain points to identify risks and drive clarity in ambiguous problem spaces. I believe design is a force for change, solving real problems and creating measurable value.

As a Leader Marketing at Digihua since 2025, I leverage a decade of design and management expertise to drive products from conception to market, successfully closing the business loop. I specialize in connecting unspoken needs, motivations, and pain points to identify risks and drive clarity in ambiguous problem spaces. I believe design is a force for change, solving real problems and creating measurable value.

the point is …

the point is …

As a Designer with 10 years of large-scale system architecture, cross-platform experience optimization, and IoT integration. Based in Taipei, I've worked with major clients in Taiwan, China, and Southeast Asia, with a proven track record across manufacturing, travel, education, esports, and sports.

By translating product advantages into effective omnichannel campaigns, Having spearheaded over 10 trade shows across 5 APAC countries, I continuously advance our SEO and GEO strategies. Crucially, I capture customer pain points early to drive product optimizations.

I want to advancing design as a primary vehicle for value delivery. Goal to bridge diverse domains and expertise, fostering innovative solutions that create a lasting positive impact for users.

MY EXPERience

MY EXPERience

DIGIHUA

2025 - Present

Thisway

2018 - 2019

JIBAO

2018

MSI

2017 - 2018

DIGIWIN

2021 - now

DIGIHUA

2025 - Present

Marketing Lead

Spearheaded cross-border OMO initiatives, leveraging SEO/GEO strategies to generate high-quality leads. Orchestrated brand strategies and budget allocation to maximize ROI, ensuring consistent market penetration and brand authority across global regions.

DIGIHUA

2019 - Present

Design Manager

0-1 Cross-border Team Lead specialized in the manufacturing sector. Delivered manufacturing systems across APAC. My work centers on defining industry standards and driving digital transformation for manufacturing through deep requirement analysis and smart manufacturing roadmaps.

Thisway

2018 - 2019

Founder

Launched iOS/Android apps for smart parking and reservations to address urban mobility needs; successfully onboarded 17 B2B partners and established a cross-industry location service network.

JIBAO

2018

UIUX Designer > Product Owner

Promoted from Designer to Product Owner to Led a 6-person team to drive Hwashing Group's business transformation; successfully pivoted to a profitable OMO model and achieved 100% product sell-out within 5 months, effectively reversing a deficit.

MSI

2017 - 2018

Senior UIUX Designer

Specialized in IoT ecosystems for the gaming sector, delivering key solutions like Remote Display Mobile App, Cubi N, and Dragon Center; optimized player engagement through rigorous usability testing and evidence-based design iterations.

DIGIWIN

2021 - now

Content Designer (UIUX Scope)

Specialized in enterprise-scale B2B systems with a focus on streamlining enterprise operations. Re-architected Information Architecture (IA) and UX process for major ERP system, including BPM, T-share, and WMS, resulting in significant CSAT and reduced delivery cost.

Prior to my professional career, I cultivated robust hands-on expertise through internships at i-mps, ebti, and HyXen, and I also served as a strategic consultant for tel25, AXIOM, and YAUDA, where I standardize core processes and catalyze market growth for startups.

Other information

Other information

Certification

Certification

Google

Google UX Design

Gemini Certified Educator

Oracle

Oracle Cloud Infrastructure 2025 Certified Generative AI Professional

Oracle Cloud Infrastructure 2025 Certified AI Foundations Associate

Duke University

AI Product Management

Tools & skills

Tools & skills

product design

Figma

Adobe XD

AI tools

CgatGPT

Gemini

Claude

Antigravity

Pencil

n8n

Graphic design

Adobe Photoshop

Adobe illustrator

While obtaining a certificate offers a structured curriculum, I find that I personally prefer reading. As my professional experience grows, returning to books often brings new layers of understanding. In 2025 alone, I read over 50 books, spanning various domains including Business, Strategy, Design, and Life Philosophy.

operate on clear values

operate on clear values

Stay Open-Minded

Diverse perspectives are the fuel for innovation. While I foster open dialogue to align goals, I also embrace "Hypothesis-Driven" execution to maintain momentum and turn assumptions into learning opportunities.

Stay Open-Minded

Diverse perspectives are the fuel for innovation. While I foster open dialogue to align goals, I also embrace "Hypothesis-Driven" execution to maintain momentum and turn assumptions into learning opportunities.

Stay Open-Minded

Diverse perspectives are the fuel for innovation. While I foster open dialogue to align goals, I also embrace "Hypothesis-Driven" execution to maintain momentum and turn assumptions into learning opportunities.

Continuous Improvement

Knowledge is the foundation of cognitive shift. As me accumulate insights through reading and problem-solving, we expand my "Toolbox," allowing me to select the most effective strategy for any new challenge.

Continuous Improvement

Knowledge is the foundation of cognitive shift. As me accumulate insights through reading and problem-solving, we expand my "Toolbox," allowing me to select the most effective strategy for any new challenge.

Continuous Improvement

Knowledge is the foundation of cognitive shift. As me accumulate insights through reading and problem-solving, we expand my "Toolbox," allowing me to select the most effective strategy for any new challenge.

Aligned with Business Value

Design must simultaneously occupy two perspectives, solving user needs and achieving business objectives. Neglecting either side prevents the creation of long-term sustainable value.

Aligned with Business Value

Design must simultaneously occupy two perspectives, solving user needs and achieving business objectives. Neglecting either side prevents the creation of long-term sustainable value.

Aligned with Business Value

Design must simultaneously occupy two perspectives, solving user needs and achieving business objectives. Neglecting either side prevents the creation of long-term sustainable value.

Continuiusly growing

Continuiusly growing

0+

0+

20%

20%

Design courses

Internally, I place design at the core of our operations, having developed and taught over 10 courses to drive measurable improvements in design efficiency. Externally, I have served as a lecturer at several prestigious institutions, including NTUT, PCCU, SHU, and FJU, where I led courses in Design and Design Thinking, empowering the next generation of creative problem solvers.

0+

0+

20%

20%

Product Design

Throughout my 10 years of design experience, I have led the design of over 20 products. My professional journey has evolved through three distinct stages, allowing me to bridge the gap between design depth and business value. Today, I leverage marketing strategies to drive sustainable product performance and long-term impact.

100+

100+

20%

20%

Collaborations

From co-founding a startup with a 3-person team to leading a 6-person squad through a traditional publishing house's digital transformation, and managing an 8-person team to deliver over 10 large-scale system projects, I have consistently driven impact across different organizational scales.

I know accumulation isn’t easy, because it often runs counter to my desire to do each product deeply and well, don't you think?

REACH OUT TO ME

REACH OUT TO ME

© Duke Lee 2026. All rights reserved. All content on this site, including text, images, and design, is my original work and is protected by copyright law. No portion of this site may be reproduced, distributed, or used in any manner without my express written permission. Any unauthorized use will be pursued to the fullest extent of the law.
(this means do not copy or take anything from this site without my written permission.)
© Duke Lee 2026. All rights reserved. All content on this site, including text, images, and design, is my original work and is protected by copyright law. No portion of this site may be reproduced, distributed, or used in any manner without my express written permission. Any unauthorized use will be pursued to the fullest extent of the law.
(this means do not copy or take anything from this site without my written permission.)