I hope is that you leave with more than you arrived with.

Beyond the Certificate: What the Google UX Design Course Doesn’t Teach You About the Real Industry
After completing the Google UX Design course this year, I realized something:
When design thinking rooted in consumer (B2C) contexts shifts into enterprise (B2B) environments, cognitive gaps seriously affect project progress. In product-centric orgs, fewer …


Why My Next Step in Design Wasn't a PM Move.
As AI became more widespread, design increasingly risked being seen as replaceable or a cost center, especially when online information makes it appear easy to just “create visuals.” so I through a meeting with leadership, I presented a holistic marketing strategy. Though initially hesitant due to …
Read more
How UX Designers Can Rapidly Align on Goals Across Different Organizational Structures
Product Organization
Functional Organization
Matrix Organization
The Root Causes of Product Failure When Using OGSM
Mistaking Structural Alignment for Strategic Alignment
Over-Quantification and KPI Myopia
Strategy Without Assumption Validation
Try implementing the TAPS model for your next Design Walkthrough
Recognize that we are a startup!
In driving design, we face layer after layer of challenges.
To reduce the stress that comes with driving design, let’s try the TAPS Model!
I know you probably have many thoughts after reading this, I'd love to hear them.
Got a design idea? I'm always ready to dive in with you.