Distilling Years of Learning
into Actionable Insights.

Distilling Years of Learning
into Actionable Insights.

I hope is that you leave with more than you arrived with.

Beyond the Certificate: What the Google UX Design Course Doesn’t Teach You About the Real Industry

After completing the Google UX Design course this year, I realized something:
When design thinking rooted in consumer (B2C) contexts shifts into enterprise (B2B) environments, cognitive gaps seriously affect project progress. In product-centric orgs, fewer …

Why My Next Step in Design Wasn't a PM Move.

As AI became more widespread, design increasingly risked being seen as replaceable or a cost center, especially when online information makes it appear easy to just “create visuals.” so I through a meeting with leadership, I presented a holistic marketing strategy. Though initially hesitant due to …

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How UX Designers Can Rapidly Align on Goals Across Different Organizational Structures

  • Product Organization

  • Functional Organization

  • Matrix Organization

How UX Designers Can Rapidly Align on Goals Across Different Organizational Structures

  • Product Organization

  • Functional Organization

  • Matrix Organization

How UX Designers Can Rapidly Align on Goals Across Different Organizational Structures

  • Product Organization

  • Functional Organization

  • Matrix Organization

The Root Causes of Product Failure When Using OGSM

  • Mistaking Structural Alignment for Strategic Alignment

  • Over-Quantification and KPI Myopia

  • Strategy Without Assumption Validation

The Root Causes of Product Failure When Using OGSM

  • Mistaking Structural Alignment for Strategic Alignment

  • Over-Quantification and KPI Myopia

  • Strategy Without Assumption Validation

The Root Causes of Product Failure When Using OGSM

  • Mistaking Structural Alignment for Strategic Alignment

  • Over-Quantification and KPI Myopia

  • Strategy Without Assumption Validation

Try implementing the TAPS model for your next Design Walkthrough

  • Recognize that we are a startup!

  • In driving design, we face layer after layer of challenges.

  • To reduce the stress that comes with driving design, let’s try the TAPS Model!

Try implementing the TAPS model for your next Design Walkthrough

  • Recognize that we are a startup!

  • In driving design, we face layer after layer of challenges.

  • To reduce the stress that comes with driving design, let’s try the TAPS Model!

Try implementing the TAPS model for your next Design Walkthrough

  • Recognize that we are a startup!

  • In driving design, we face layer after layer of challenges.

  • To reduce the stress that comes with driving design, let’s try the TAPS Model!

Share with me

Share with me

Share with me

I know you probably have many thoughts after reading this, I’d love to hear them.

Got a design idea? I'm always ready to dive in with you.

© Duke Lee 2026. All rights reserved. All content on this site, including text, images, and design, is my original work and is protected by copyright law. No portion of this site may be reproduced, distributed, or used in any manner without my express written permission. Any unauthorized use will be pursued to the fullest extent of the law.
(this means do not copy or take anything from this site without my written permission.)
© Duke Lee 2026. All rights reserved. All content on this site, including text, images, and design, is my original work and is protected by copyright law. No portion of this site may be reproduced, distributed, or used in any manner without my express written permission. Any unauthorized use will be pursued to the fullest extent of the law.
(this means do not copy or take anything from this site without my written permission.)