Hello! I'm Duke,

I simplify things through design

Hello! I'm Duke,

I simplify things through design

My core value lies in using design to break down problems, understanding of the problem context to find the best solutions.

My role goes beyond designing products—I integrate team insights and expertise to drive long-term planning and strategic application.

In the face of ever-evolving challenges, my mission is to ensure efficient workflows and, ultimately, present design in its most ideal form to users, delivering satisfaction and meaningful value.

My core value lies in using design to break down problems, understanding of the problem context to find the best solutions.

My role goes beyond designing products—I integrate team insights and expertise to drive long-term planning and strategic application.

In the face of ever-evolving challenges, my mission is to ensure efficient workflows and, ultimately, present design in its most ideal form to users, delivering satisfaction and meaningful value.

Recent Projects

Recent Projects

How complex is designing large-scale B2B systems? Take Malaysia as an example—this country, with a population of approximately 14 million, is home to a diverse mix of ethnic groups, including Chinese, Malays, and Indians. Each group communicates in different languages such as Malay, English, Mandarin, and Tamil, alongside more than five other regional languages. This cultural fusion ultimately shapes Malaysia’s unique identity.

Similarly, B2B systems must accommodate diverse needs and facilitate collaboration through seamless integration. The goal of design is not to “standardize” different languages or cultures but to harness this diversity as a strength—ensuring each component functions effectively while enriching the entire ecosystem. I see every manufacturing scenario as a puzzle piece, bringing together various processes and roles to build a cohesive system. By designing for different devices and application scenarios, we create an ecosystem that embraces differences and fosters collaboration—just like Malaysian culture, thriving through diversity.

Partners

Ted Su | Digihua | Former GM of Product Division

During my time as GM of Product, Duke led the team to efficiently complete design for the company's Smart Factory software suite, receiving high praise from both the product team and users.

Duke has a strong design foundation, excellent execution and communication skills, and sharp insight into user needs. He balances analytical thinking with emotional design, making him a reliable and trusted design leader and partner.

Vicky Chang | Digihua | Product Designer

During Digihua, I saw Duke's strong leadership and execution. He encouraged open innovation within the team, fostering creativity through free idea-sharing and discussion.

Duke is attentive to his team's needs, adjusting task assignments based on workload, capacity, and expertise, while promoting collaboration and support.

He is a trustworthy teammate and a manager worth learning from.

Arthur Chang  | AXIOM  | CEO

I've worked with Duke for nearly 20 years, watching him grow from a talented designer into a leader with deep expertise and influence.

We first collaborated at I-mps Information, where Duke’s sharp design intuition and innovative solutions stood out. What impressed me most, however, was his constant improvement, expanding his skills from aesthetics to business value and user experience.

I once entrusted design needs to his talent at I-mps, and now, at AXIOM, I rely on his professionalism."

吳紹穎  | 鼎華智能  | 半導體事業部總經理

在與Duke執行工作任務的合作過程中,可清楚感知他專精與擅長UI/UX設計,從使用者角度出發,規劃並可設計出符合用戶需求並令人驚艷的設計,同時其對細節有極高的要求也確保了設計與方案品質。另一方面,其具備領導力與專案掌控能力,除帶領小組同仁推動專案如期進行外,並善於跨部門溝通、有效協調產品、技術與業務團隊,使執行任務的方案或產品設計規劃不只是視覺呈現,而是對用戶的完整落地解決方案。

Duke 在設計領域上的專業與領導力,有效加速與擴展我們半導體事業單位的方案規劃、產品設計與市場推進及營收,我對其能力與價值深具信心。

李姿穎  | 資深產品顧問

商業軟件設計與一般性消費設計有著迥異的面貌。從使用場景、使用目的、使用行為皆無法用想像與口述來傳遞,需透過設計者實際走訪與專業訪談才能拼湊出完整的需求地圖。

Duke憑藉著實現化的能力,調和著使用者理想與現實的差距,以溝通與說服的能力,融合出符合訴求並帶著公司藍圖的軟件規劃。

與Duke共事能同步吸收屬於設計領域的專業知識,感謝他的不藏私,在合作過程中同步提升了我們跨領域新知!!

林志忠 | 非識科技 CEO

還沒寫

王中俊 | 鼎華智能顧問經理

做為工業軟件的顧問,同時要兼顧用戶需求與產品兩大領域。在過去的經驗中,要能設計出貼合用戶,同時又符合產品開發技術本就不容易;若能夠具有設計美感,再加上能如期上線,那是何等幸運之事。我跟Duke共事過程中,透過他在設計美學與產品開發的專業領域,加上他在溝通協調上的親切特質,使困難的專案都能順利推進。

除此之外,Duke對於不熟悉的領域,也展現出強大的學習力,快速降低溝通時間與成本,同時專注細節,對於交付給他的任務總是有極高的滿意度。這也是許多資深顧問喜於與他共事的關鍵原因。

黃相文  | Gogolook | Senior Team Lead

我與怡軒是大學同學,是少數於大學期間到企業實習的同學,因共同對職涯發展的熱忱而建立深厚連結。他曾說:「藉由大學期間了解工作上可能會遇到的事情。」這種積極探索的態度,為我們日後的職涯交流奠定了基礎。

進入職場後,怡軒的成長令人印象深刻。第一次是在他剛晉升主管時,他分享管理上的挑戰並主動討論解決方案。第二次是在他創業初期,他向我說明商業模式並積極尋找可行資源,展現出強大的韌性與解決問題的能力。

無論是作為主管或創業家,怡軒始終以問題解決為導向,謙虛且具備卓越的專業能力和解決能力。我相信他能為任何組織帶來價值,誠摯推薦他。

Partners

Ted Su | Digihua | Former GM of Product Division

During my time as GM of Product, Duke led the team to efficiently complete design for the company's Smart Factory software suite, receiving high praise from both the product team and users.

Duke has a strong design foundation, excellent execution and communication skills, and sharp insight into user needs. He balances analytical thinking with emotional design, making him a reliable and trusted design leader and partner.

Vicky Chang | Digihua | Product Designer

During Digihua, I saw Duke's strong leadership and execution. He encouraged open innovation within the team, fostering creativity through free idea-sharing and discussion.

Duke is attentive to his team's needs, adjusting task assignments based on workload, capacity, and expertise, while promoting collaboration and support.

He is a trustworthy teammate and a manager worth learning from.

Arthur Chang  | AXIOM  | CEO

I've worked with Duke for nearly 20 years, watching him grow from a talented designer into a leader with deep expertise and influence.

We first collaborated at I-mps Information, where Duke’s sharp design intuition and innovative solutions stood out. What impressed me most, however, was his constant improvement, expanding his skills from aesthetics to business value and user experience.

I once entrusted design needs to his talent at I-mps, and now, at AXIOM, I rely on his professionalism."

吳紹穎  | 鼎華智能  | 半導體事業部總經理

在與Duke執行工作任務的合作過程中,可清楚感知他專精與擅長UI/UX設計,從使用者角度出發,規劃並可設計出符合用戶需求並令人驚艷的設計,同時其對細節有極高的要求也確保了設計與方案品質。另一方面,其具備領導力與專案掌控能力,除帶領小組同仁推動專案如期進行外,並善於跨部門溝通、有效協調產品、技術與業務團隊,使執行任務的方案或產品設計規劃不只是視覺呈現,而是對用戶的完整落地解決方案。

Duke 在設計領域上的專業與領導力,有效加速與擴展我們半導體事業單位的方案規劃、產品設計與市場推進及營收,我對其能力與價值深具信心。

李姿穎  | 資深產品顧問

商業軟件設計與一般性消費設計有著迥異的面貌。從使用場景、使用目的、使用行為皆無法用想像與口述來傳遞,需透過設計者實際走訪與專業訪談才能拼湊出完整的需求地圖。

Duke憑藉著實現化的能力,調和著使用者理想與現實的差距,以溝通與說服的能力,融合出符合訴求並帶著公司藍圖的軟件規劃。

與Duke共事能同步吸收屬於設計領域的專業知識,感謝他的不藏私,在合作過程中同步提升了我們跨領域新知!!

林志忠 | 非識科技 CEO

還沒寫

王中俊 | 鼎華智能顧問經理

做為工業軟件的顧問,同時要兼顧用戶需求與產品兩大領域。在過去的經驗中,要能設計出貼合用戶,同時又符合產品開發技術本就不容易;若能夠具有設計美感,再加上能如期上線,那是何等幸運之事。我跟Duke共事過程中,透過他在設計美學與產品開發的專業領域,加上他在溝通協調上的親切特質,使困難的專案都能順利推進。

除此之外,Duke對於不熟悉的領域,也展現出強大的學習力,快速降低溝通時間與成本,同時專注細節,對於交付給他的任務總是有極高的滿意度。這也是許多資深顧問喜於與他共事的關鍵原因。

黃相文  | Gogolook | Senior Team Lead

我與怡軒是大學同學,是少數於大學期間到企業實習的同學,因共同對職涯發展的熱忱而建立深厚連結。他曾說:「藉由大學期間了解工作上可能會遇到的事情。」這種積極探索的態度,為我們日後的職涯交流奠定了基礎。

進入職場後,怡軒的成長令人印象深刻。第一次是在他剛晉升主管時,他分享管理上的挑戰並主動討論解決方案。第二次是在他創業初期,他向我說明商業模式並積極尋找可行資源,展現出強大的韌性與解決問題的能力。

無論是作為主管或創業家,怡軒始終以問題解決為導向,謙虛且具備卓越的專業能力和解決能力。我相信他能為任何組織帶來價值,誠摯推薦他。

Partners

Ted Su | Digihua | Former GM of Product Division

During my time as GM of Product, Duke led the team to efficiently complete design for the company's Smart Factory software suite, receiving high praise from both the product team and users.

Duke has a strong design foundation, excellent execution and communication skills, and sharp insight into user needs. He balances analytical thinking with emotional design, making him a reliable and trusted design leader and partner.

Vicky Chang | Digihua | Product Designer

During Digihua, I saw Duke's strong leadership and execution. He encouraged open innovation within the team, fostering creativity through free idea-sharing and discussion.

Duke is attentive to his team's needs, adjusting task assignments based on workload, capacity, and expertise, while promoting collaboration and support.

He is a trustworthy teammate and a manager worth learning from.

張國均  | 艾克森數位  | CEO

我與小鬼( Duke) 合作將近 20 年,見證了他從一位極具天賦的設計師,成長為一位兼具專業深度與影響力的領導者。

我們最初在穎哲資訊合作,我就注意到Duke 對設計有著敏銳的直覺,總能迅速抓住關鍵,總能提出創新解決方案。然而,真正讓我佩服的不僅是他的天賦,而是他持續精進的態度,將自身的能力從單純的美學提升到商業價值與使用者體驗的高度。

以前我在穎哲資訊將設計的需求交給他的天賦,現在我成立艾克森數位後,我將設計需求交給他的專業。

吳紹穎  | 鼎華智能  | 半導體事業部總經理

在與Duke執行工作任務的合作過程中,可清楚感知他專精與擅長UI/UX設計,從使用者角度出發,規劃並可設計出符合用戶需求並令人驚艷的設計,同時其對細節有極高的要求也確保了設計與方案品質。另一方面,其具備領導力與專案掌控能力,除帶領小組同仁推動專案如期進行外,並善於跨部門溝通、有效協調產品、技術與業務團隊,使執行任務的方案或產品設計規劃不只是視覺呈現,而是對用戶的完整落地解決方案。

Duke 在設計領域上的專業與領導力,有效加速與擴展我們半導體事業單位的方案規劃、產品設計與市場推進及營收,我對其能力與價值深具信心。

李姿穎  | 資深產品顧問

商業軟件設計與一般性消費設計有著迥異的面貌。從使用場景、使用目的、使用行為皆無法用想像與口述來傳遞,需透過設計者實際走訪與專業訪談才能拼湊出完整的需求地圖。

Duke憑藉著實現化的能力,調和著使用者理想與現實的差距,以溝通與說服的能力,融合出符合訴求並帶著公司藍圖的軟件規劃。

與Duke共事能同步吸收屬於設計領域的專業知識,感謝他的不藏私,在合作過程中同步提升了我們跨領域新知!!

林志忠 | 非識科技 CEO

還沒寫

王中俊 | 鼎華智能顧問經理

做為工業軟件的顧問,同時要兼顧用戶需求與產品兩大領域。在過去的經驗中,要能設計出貼合用戶,同時又符合產品開發技術本就不容易;若能夠具有設計美感,再加上能如期上線,那是何等幸運之事。我跟Duke共事過程中,透過他在設計美學與產品開發的專業領域,加上他在溝通協調上的親切特質,使困難的專案都能順利推進。

除此之外,Duke對於不熟悉的領域,也展現出強大的學習力,快速降低溝通時間與成本,同時專注細節,對於交付給他的任務總是有極高的滿意度。這也是許多資深顧問喜於與他共事的關鍵原因。

黃相文  | Gogolook | Senior Team Lead

我與怡軒是大學同學,是少數於大學期間到企業實習的同學,因共同對職涯發展的熱忱而建立深厚連結。他曾說:「藉由大學期間了解工作上可能會遇到的事情。」這種積極探索的態度,為我們日後的職涯交流奠定了基礎。

進入職場後,怡軒的成長令人印象深刻。第一次是在他剛晉升主管時,他分享管理上的挑戰並主動討論解決方案。第二次是在他創業初期,他向我說明商業模式並積極尋找可行資源,展現出強大的韌性與解決問題的能力。

無論是作為主管或創業家,怡軒始終以問題解決為導向,謙虛且具備卓越的專業能力和解決能力。我相信他能為任何組織帶來價值,誠摯推薦他。

Partners

Ted Su | Digihua | Former GM of Product Division

During my time as GM of Product, Duke led the team to efficiently complete design for the company's Smart Factory software suite, receiving high praise from both the product team and users.

Duke has a strong design foundation, excellent execution and communication skills, and sharp insight into user needs. He balances analytical thinking with emotional design, making him a reliable and trusted design leader and partner.

Vicky Chang | Digihua | Product Designer

During Digihua, I saw Duke's strong leadership and execution. He encouraged open innovation within the team, fostering creativity through free idea-sharing and discussion.

Duke is attentive to his team's needs, adjusting task assignments based on workload, capacity, and expertise, while promoting collaboration and support.

He is a trustworthy teammate and a manager worth learning from.

張國均  | 艾克森數位  | CEO

我與小鬼( Duke) 合作將近 20 年,見證了他從一位極具天賦的設計師,成長為一位兼具專業深度與影響力的領導者。

我們最初在穎哲資訊合作,我就注意到Duke 對設計有著敏銳的直覺,總能迅速抓住關鍵,總能提出創新解決方案。然而,真正讓我佩服的不僅是他的天賦,而是他持續精進的態度,將自身的能力從單純的美學提升到商業價值與使用者體驗的高度。

以前我在穎哲資訊將設計的需求交給他的天賦,現在我成立艾克森數位後,我將設計需求交給他的專業。

吳紹穎  | 鼎華智能  | 半導體事業部總經理

在與Duke執行工作任務的合作過程中,可清楚感知他專精與擅長UI/UX設計,從使用者角度出發,規劃並可設計出符合用戶需求並令人驚艷的設計,同時其對細節有極高的要求也確保了設計與方案品質。另一方面,其具備領導力與專案掌控能力,除帶領小組同仁推動專案如期進行外,並善於跨部門溝通、有效協調產品、技術與業務團隊,使執行任務的方案或產品設計規劃不只是視覺呈現,而是對用戶的完整落地解決方案。

Duke 在設計領域上的專業與領導力,有效加速與擴展我們半導體事業單位的方案規劃、產品設計與市場推進及營收,我對其能力與價值深具信心。

李姿穎  | 資深產品顧問

商業軟件設計與一般性消費設計有著迥異的面貌。從使用場景、使用目的、使用行為皆無法用想像與口述來傳遞,需透過設計者實際走訪與專業訪談才能拼湊出完整的需求地圖。

Duke憑藉著實現化的能力,調和著使用者理想與現實的差距,以溝通與說服的能力,融合出符合訴求並帶著公司藍圖的軟件規劃。

與Duke共事能同步吸收屬於設計領域的專業知識,感謝他的不藏私,在合作過程中同步提升了我們跨領域新知!!

林志忠 | 非識科技 CEO

還沒寫

王中俊 | 鼎華智能顧問經理

做為工業軟件的顧問,同時要兼顧用戶需求與產品兩大領域。在過去的經驗中,要能設計出貼合用戶,同時又符合產品開發技術本就不容易;若能夠具有設計美感,再加上能如期上線,那是何等幸運之事。我跟Duke共事過程中,透過他在設計美學與產品開發的專業領域,加上他在溝通協調上的親切特質,使困難的專案都能順利推進。

除此之外,Duke對於不熟悉的領域,也展現出強大的學習力,快速降低溝通時間與成本,同時專注細節,對於交付給他的任務總是有極高的滿意度。這也是許多資深顧問喜於與他共事的關鍵原因。

黃相文  | Gogolook | Senior Team Lead

我與怡軒是大學同學,是少數於大學期間到企業實習的同學,因共同對職涯發展的熱忱而建立深厚連結。

進入職場後,怡軒的成長令人印象深刻。第一次是在他剛晉升主管時,他分享管理上的挑戰並主動討論解決方案。第二次是在他創業初期,他向我說明商業模式並積極尋找可行資源,展現出強大的韌性與解決問題的能力。

無論是作為主管或創業家,怡軒始終以問題解決為導向,謙虛且具備卓越的專業能力和解決能力。我相信他能為任何組織帶來價值,誠摯推薦他。

If you have exciting projects,

Reach out to me.

If you have exciting projects,

Reach out to me.

Maybe you're more experienced than me,

but through discussion, we can still spark unique design ideas.

Maybe you're more experienced than me,

but through discussion, we can still spark unique design ideas.

Copyright © 2024 Dukelee

Copyright © 2024 Dukelee

Copyright © 2024 Dukelee

Copyright © 2024 Dukelee