I'm a product designer with 10 years of experience, specializing in system design, cross-platform experience optimization, and IoT. My work spans industries like manufacturing, travel, education, esports, and sports. I believe design is a powerful —it solves problems and creates value.
With expertise in design strategy, UX, and cross-functional collaboration, I translate abstract needs into actionable solutions. I've led multinational teams, using design to fuel business growth—helping push products into China’s top four vendors within three years and driving solid revenue growth during the pandemic.
I aim to keep focusing on design strategy and value creation, connecting resources across fields. To achieve this, I continuously refine my skills and share my experience—turning design from a passion into a market-driven profession.
Interdisciplinary co-creation
I believe design stems from deep collaboration across roles and disciplines. Through respect and empathy, we build consensus, align goals, and create the best solutions from diverse perspectives.
Continuous Optimization
In a fast-evolving digital era, technology and culture continuously drive new challenges. Continuous learning and mastering new tools are key to adapting and seizing opportunities.
Driving Business Value
From strategy to execution, design drives business, risk, and operations—turning creativity into tangible value, ensuring every decision carries commercial impact.
YEARS
Design Experience
Even before UI/UX became widespread in the 2000s, I was already optimizing products. This journey has honed my research, analysis, and design skills while reinforcing the need to balance design with technology and business value—ensuring successful implementation and tangible impact.
PRPJECTS
Product Design
Over 10 years of design experience, I have completed the design of more than 20 products. Gradually accumulated professional expertise and influence through three stages of my design journey, successfully integrating design depth with commercial value to create sustained product success.
PEOPLE
Collaborations
Startup up with a team of 3, and successfully transformed a traditional publishing with a team of 6, and later led a team of 8 to complete 10 large-scale system projects. I spearheaded a major project impacting 300 stakeholders as a Design Manager.
Workflow
In my work, I frequently collaborate closely with project stakeholders. I believe that all designs must align with business objectives, so in the early stages of a project, I start by understanding the company's direction through MRD and BRD. I then assess the design value of the project through PRD and ensure that the design can be successfully implemented. Within the team, my role often resembles that of a consultant and risk manager. Member has described me as someone who 'can accurately identify problems and make sound judgments on resource allocation and risk analysis.'
1
Requirements
Business objectives and strategies, refining the key pain points of the issue.
2
Planning
Using OGSM to formulate plans and strategies, utilizing resources effectively .
3
Design
Executing design and assisting the development team in bringing the project to fruition.
4
Testing
Conducting feasibility testing to mitigate risks.
Skill
I enjoy learning professional knowledge from different fields by reading specialized books. When a need arises, I apply what I’ve learned to turn knowledge into practical tools, continuously refining and learning through the process. I thrive on tackling challenging projects because I believe that every challenge is an opportunity to gain experience, making me better than I was before.
Management
With over 7 years of management experience, and also startup, and independently developing products from scratch. Without external guidance, I successfully completed product conceptualization, design, and market promotion.
Consulting
Team Building
Strategic
Team Management
Project Management
Leadership
DesignOps
BD
Agile
OGSM
Design
With extensive experience in large-scale system design and a proven track record in fast-paced, iterative startup environments, I am well-versed in designing for multiple platforms, including mobile, tablet, web, Winform, and various industrial devices.
Research
User Testing
UI
IA
Interaction Design
Design System
Front-end
Visual Design
Brand Planning
Working experience
DigiHua Intelligent | Design Department Manager
2019 - Present
At Dinghua Intelligent, I built a cross-strait design team from the ground up, focusing on the manufacturing sectors in Taiwan, China, and Southeast Asia. I led a team of up to six members to complete the product design for ten large-scale systems and planned applications across more than seven platforms.
Thisway | Co-Founder
2018 - 2019
Leveraging IoT and shared technology, we successfully launched two products: one that helps drivers quickly find roadside parking spots, and another that assists users in swiftly locating restaurants with available seating and discounts, reducing decision-making time.
JIBAO | Product Owner
2018
Promoted from Product Designer to Product Owner within two months, I led a team of six to successfully transform Huaxing Publishing’s knowledge platform. Through a complete redesign and sales strategy implemented over five months, we reversed three consecutive years of product losses.
MSI | Senior UIUX Designer
2017 - 2018
Designed multiple IoT-related products from scratch while leading user research and usability testing for the core product, Dragon Center PC. These efforts successfully reduced product risks, enhanced market competitiveness, and improved sales performance.
Data Systems Co | Content Designer
2015 - 2017
Responsible for the design of large-scale B2B system products, with a focus on restructuring information architecture to create richer and more diverse user experiences across various application scenarios.
